Marketing Plan for Selling a Home

Advanced Pricing Strategy

01

Market Analysis

Conduct a comprehensive comparative market analysis (CMA) to assess current market conditions, recent sales, and pricing trends for similar properties in the area.

02

Pricing Strategy

Develop a strategic pricing plan based on the CMA results, aiming to position the home competitively while maximizing its value. Consider pricing slightly below market value to attract multiple offers or set a premium price with room for negotiation based on the property's unique features and market demand.

03

Price Adjustments

Monitor market response and adjust the pricing strategy as needed based on feedback, showings, and offers.

Professional Photography

01

Hire a professional photographer to capture high-quality images of the home.

02

Ensure photos highlight the best features, including exterior, interior, and unique selling points.

Social Media Marketing

01

Facebook

Create engaging posts and ads, share listings in local groups, and utilize Facebook Marketplace.

02

LinkedIn

Share professional updates and listings with your network.

03

TikTok

Create short, engaging video tours or property highlights to reach a younger audience.

04

Instagram

Post high-quality images and stories, use relevant hashtags, and engage with followers through targeted ads.

05

Pinterest

Post appealing images and create boards featuring the home and its design elements.

06

Nextdoor

Share the listing with local community members to increase visibility among nearby residents.

07

YouTube

Create a video tour of the property, including a detailed walkthrough and neighborhood highlights.

08

Twitter

Tweet property highlights, open house dates, and engaging content with relevant hashtags.

Testimonials

5/5
I started talking to Ray over a year and a half before signing a listing agreement. Ray kept checking in with me periodically but was never pushy. It was during these conversations I learned more about Ray’s character and experience. When it finally came time to get my place on the market, I ... knew I could trust him (far better than all the other realtors and house flipper calls I received daily). Ray explained his plan for getting the most money for my “as is”. As a retired legal assistant, I knew I needed someone who would handle things when I couldn’t. Indeed, he went to bat for me when a few matters popped up post-closing. Everything went according to plan and I’m very satisfied. And I give credit to Ray for being so kind and patient with me too! Read more
Mary M
5/5
Not only did Ray sell at top dollar one house for me within a week, he turned around another in the matter of weeks in 2023. We combined two households to be caregivers and Ray made the entire process seemless, taking care of everything! He had great strategies for getting the sale at top ... dollar and that was much appreciated buying in a seller's market. I highly recommend Ray if you want top dollar and a quick sale. Read more
Barb & Brett M
5/5
After watching his videos about Singer Island on Youtube, we called Ray and asked him to do a walk thru of a property we were interested in. We were so pleased with his on the ground review and assessment, we bought the property without every having seen it personally until the closing! ... Ray's professionalism is outstanding. Read more
Laura & Hans A

Raving Fan Testimonial

Get In Touch

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